🧩 Systems
We design operating playbooks and virtual assistant onboarding programs that help owners get out of the weeds. From daily executive briefings to industry-specific SOP libraries, everything we publish is built to be immediately useful — Notion-ready, automation-aware, and battle-tested inside real operating companies.
🧠 Operators
Behind every great business is a great operator. Mazeka Labs builds communities and learning ecosystems for the people actually running the show — the presidents, GMs, and functional leaders inside small businesses. We create vertical communities where peers can share playbooks, automation ideas, and lessons from the field — whether you're scaling a pest-control route, a manufacturing line, or a professional-services firm. Our goal: help operators build the confidence and leverage to run their business like a portfolio CEO, not a firefighter.
💰 Capital
Mazeka Labs also partners with entrepreneurs and permanent capital investors who believe small companies deserve long-term, thoughtful ownership. We collaborate with search funds, holding companies, and independent sponsors to operationalize the companies they buy — and to make those companies better, not just bigger. The same playbooks that power our own operating work now guide capital allocators in building repeatable acquisition platforms.
🧭 Our philosophy
We believe:
- Process beats heroics. AI, automation, and delegation only work on top of a solid process.
- Operators deserve leverage. Systems and support should free you up to think, not just react.
- Long-term ownership wins. When capital, people, and process align, good companies compound.
Mazeka Labs exists to make that alignment happen — every day, across every company we touch.
Mazeka Labs — How We Work
Mazeka Labs exists because small business operators deserve better: better systems, better community, better tools, and better support. We've lived the operator journey — the chaos, the loneliness, the weight of decision-making, the responsibility to employees and customers.
Our values reflect that lived experience. They aren't corporate platitudes. They are working principles, designed to guide daily behavior and to filter in the people who thrive in our environment — and filter out everyone else.
If these values resonate, you will feel completely at home with us. If they don't, that's intentional.
Overdeliver From Day One
Every interaction we make — especially the first one — must deliver undeniable value. Operators don't have time for fluff, long introductions, or sales theatrics. They need clarity, insight, and usefulness immediately.
This value is our response to a simple truth: Most outreach wastes people's time. We refuse to be part of that noise.
- A cold email from us gives you something valuable in the first three sentences.
- A first call leaves you with clarity or a resource you can use right away.
- Every community touchpoint pushes the operator's life forward in some tangible way.
- We don't ask for attention — we earn it upfront.
Many people think of generosity as optional. At Mazeka Labs, it's the floor. If giving upfront value feels inconvenient or too demanding, this isn't the place for you. But if setting a ridiculously high bar for value creation energizes you, you'll thrive here.
Community Over Competition
Mazeka Labs is built around a simple conviction: when operators support each other, everyone wins. We're not trying to be the biggest community — we're building the most trusted one.
The best partnerships aren't 50/50; they're 60/40, with both people fighting to be the 60. That's the ethos we bring to our ecosystem.
- We create spaces where operators help each other without keeping score.
- We share playbooks, lessons, and scar tissue openly.
- We prioritize long-term relationships over short-term wins.
- We celebrate others' success as part of our own.
This value filters aggressively. If someone is transactional, extractive, or only shows up when they need something — they don't belong here. If someone genuinely cares about helping operators succeed — even when no one's watching — they'll find real belonging at Mazeka Labs. We are building a community where generosity compounds, where support is the norm, and where operators finally feel understood.
Never the Same Task Twice
This value is the operational heartbeat of Mazeka Labs. We're system-builders by nature. We are allergic to doing the same work over and over again — because repetition signals a broken process, not a badge of productivity.
- If something lands on your plate twice, you design a system for it.
- We document, automate, and templatize everything we can.
- Every quarter should look different than the last because you've replaced old work with better systems.
- The organization evolves constantly — because the people inside it do.
This is not the right environment for someone who wants predictable days or comfortable routines. But if you love improving processes, eliminating inefficiencies, building leverage, and freeing yourself (and others) to work on more interesting problems, you'll fit right in. This value ensures that Mazeka Labs always moves forward — and that our operators benefit from tools, workflows, and systems that get stronger every year.
Why These Values Exist
These aren't theoretical. They are the lived behaviors that shaped Mazeka Labs from day one. They reflect the expectations we set internally and the experience we want to create externally.
- A company that delivers real, immediate value.
- A community where operators lift each other up.
- A culture where systems and leverage win over grind and repetition.
This is a place for builders, givers, and people who believe deeply in the operator journey. If that's you, you'll understand exactly what we're creating — and you'll want to be part of it.
⚙️ What we build
- Notion-ready SOPs and templates for SMBs
- Onboarding systems for virtual executive assistants
- Operator communities by industry
- Consulting for holding companies and investors
- Applied research on SMB operations and acquisition strategy
📍 Based in Austin, TX
Working with small business owners and investors across North America.
Get in touch: info@mazekalabs.com